Elegant Rose - Working In Background

Thursday, 29 September 2016

  EFFICIENCY AND EFFECTIVENESS IN     IT METRICS OF 11STREET




About 11street.
11street is Malaysia’s latest one stop online shopping mall that connects customers to variety of quality products at competitive prices, in a trustworthy and secure environment for buyers and sellers. Uncover endless selections and shocking deals from Fashion, Electronics, Home & Living, Sports & Leisure, Health & Beauty, Kids & Baby, Grocery and Services & Books including deal offerings like E-vouchers.
11street is an open marketplace operated by Celcom Planet Sdn. Bhd. – a joint venture between two established names Celcom Axiata Bhd. and SK Planet Ltd. Celcom Axiata is Malaysia’s premier and most experienced mobile telecommunications group and SK Planet owns Korea’s best e-commerce site, 11st.co.kr, a reliable and revolutionary e-commerce platform.


Efficiency of 11street.
Throughput
This website provide customer to get many information about the item on one time.

Transaction speed
The amount of time this website takes to perform a transaction is efficient. Because we just need to insert our information of delivery and the item we want to buy.

System availability
 The website is available 24 hours. So the customer can shop any time and any where easily. 

Information accuracy
This website provide the same information, even we perform it in numerous times. For example, the info about the gadget is still the same in term of price, types even we open it many time.

Response Time
This website takes a faster respond time and less mouse click to the customers.


Effectiveness of 11street.

Usability
The website is easy to navigate and customer friendly. Customer will easily get information about the goods to be purchased in this website. Customers only need to press a few clicks to find desired information.

Customer satisfaction
Most of the customer satisfied with the service of the website. The website received many positive feedback from customers. 


Conversion rates
Due to pleasant, organize, and attractive view, it can persuade customer to buy even 'touches' for the first time. Moreover, this website frequently pops at the ads section, banner and many others.

Financial
This website is at the top list of online business so we know that this company able to collect revenue.

Thursday, 22 September 2016


Case Study: New Technology-Who or What is                 Responsible


1) Describe three (3) effects of ERP failure on the case above

·         They facing serious financial problems.
·         They facing a massive distribution problem, as result many stores lackin Hershey products before Halloween and Christmas.
·          Problems with an ERP implementation at the pharmaceutical distributor FoxMeyer caused the company to announce $500 million lawsuit against SAP and Andersen Consulting (now Accenture).




2) Describe four (4) factors that organization should assess in choosing ERP vendor

·         Flexible - Organization must be able to quickly respond to the changing needs of the organization
·         Modular and open- Organization must have an open system architecture, meaning that any module can be  interface, with or detached whenever required without affecting the other                                              modules.
·         Comprehensive- Organization must be able to support variety of organizational functions for a wide range of businesses.

·         Beyond the company- Organization must support external partnerships and collaboration efforts.







CASE STUDY : AIR ASIA - NOW EVERYONE CAN FLY


1)      Identify five (5) of competitive advantages used by AirAsia.

·         Pioneered low cost travelling in Asia 
·         No frills airline
·         The first airline in the region to implement fully ticketless travel and unassigned seats
·         Asia's largest low fare
·         It has hedged 100% of its fuel requirements for the next three years

2)      Which of the Porter's Generic strategies were applied by Air Asia in the case study and explain with examples.
- The Porter's generic strategies that was applied by AirAsia is broad cost leadership. This  is because Air Asia operates with low cost and broad market. For example, Air Asia operates schedule domestic and international flights and is Asia's largest low fare, no frills airline. Air Asia operates with the world's lowest unit cost of US $0.023/ASK. Air Asia pioneered low cost travelling in Asia. It is a broad market because it operates through the slogan "Now Everyone can Fly".

3)      Based on Porter's Five Forces Model, analyze Air Asia's buyer power and supplier power.

·         Buyer power
Buyer power high when buyers have many choice of whom to buy from and low when their choice are few . In this case AirAsia are Asia's largest low fare , this means the customer have very limited choices about the airlines services . This is because only AiAsia offer a very low prices compare to the other . This make the buyer power is low because the did not have many choices and the AirAsia is the cheapest .

·         Supplier power
Supplier power high when buyers have few choices of whom to buy from and low when their choices are many . AirAsia have high supplier power because they have many choices to buy their needs to operate . For example , AirAsia is currently the main customer of the Airbus A320. The company has placed an order of 175 units of the same plane to service its routes. This make the supplier power is high because AirAsia have many choices of supplier .








STUDY CASE - APPLE - MERGING TECHNOLOGY, BUSINESS AND ENTERTAINMENT

1)      Explain how Apple achieved business success through the use of information, information technology and people.

·         Customer focus - Apple is driven by customer satisfaction and ensures customer are deeply involved in product development and application development.
·         Resources and capabilities - Apple invest in research and development to take advantage of new technologies, improve facilities and cloud infrastructures.
·         Strategic vision - Apple has a clear alignment of its vision, mission, and business leadership and goals.
·         Branding - Apple is the leader in brand loyalty as it has achieved cult status with its authentic product image.
·         Quality focus - Apple has an outstanding commitment to quality.

2)      Describe the types of information employees at an Apple store require and compare it to the types of information the executives at Apple's corporate headquarters require. Are there any links between these two types of information?

·         Employees - John Lin created a prototype of a remote control for the iPod and took his prototype to Macworld, where he found success.


·         Executives - Jeff Holden, CEO of Pelago Inc, when he created his social networking company he fully intended to follow the conventional wisdom for how to build a sizable, fast growing software company.

Saturday, 17 September 2016

CHAPTER 15: OUTSOURCING IN THE                                           21ST CENTURY


  • In-sourcing (in-house-development) - a common approach using the professional expertise within an organization's information technology system.
  • outsourcing - an arrangement by which one organization provides a service or services for another organization that chooses not to perform the in-house.
  • Reason companies outsource

OUTSOURCING PROJECT
  • Onshore outsourcing - engaging another company within ye same country for services.
  • Nearshore outsourcing - contracting an outsourcing arrangement with a company in a nearby country.
  • Offshore outsourcing - using organizations from developing countries to write code ane develop systems.

  • Big selling point foe offshore outsourcing "inexpensive good work"
  • Factors driving outsourcing:
              - Core competencies - many companies have recently begun to consider outsourcing as a                        means to fuel revenue growth rather than just a cost-cutting measure.
               - Financial savings - it is typically cheaper to hire workers in China and India than similar                     workers in the United States.
               - Rapid growth - an organization is able to acquire best-practices process expertise, training,                and deployment of business processes or functions. 
              - Industry changes - High level of reorganization across industries have increased demand                     for outsourcing to better focus on core competencies,
             - The internet - The pervasive nature of the Internet as an effective sales channel has allowed                 client to become more comfortable with outsourcing.
              - Globalization - As markets open worldwide, competition heats up. Companies may engage                 outsourcing service providers to deliver international services. 
  • Most organizations outsource their non-core business functions, such as playroll and IT



OUTSOURCING BENEFIT 
  1. Increased quality and efficiency
  2. Reduced operating expenses
  3. Outsourcing non-core processes
  4. Reduced exposure to risk
  5. Access to advanced technologies
  6. Increased flexibility 
  7. Avoid costly outlay of capital funds
  8. Reduced time to market for products or services
OUTSOURCING CHALLENGES
1.Contract length
  • Most outsourcing contract span several years and cause the issue discussed above
- Difficulties in getting out of a contract
- Problems in foreseeing future needs
- Problems in reforming an internal IT department after the contact is finished

2. Competitive edge
  • Effective and innovative use of IT can be lost when using an outsourcing service provider.
3. Confidentiality
  •  Confidential information might be reached by an outsourcing service provider, especially one that provides services to competitors 

4. Scope definition
  • Scope creep is a common problem with outsourcing agreements 

CHAPTER 15: OUTSOURCING IN THE 21ST CENTURY


  • In-sourcing (in-house-development) - a common approach using the professional expertise within an organization's information technology system.
  • outsourcing - an arrangement by which one organization provides a service or services for another organization that chooses not to perform the in-house.
  • Reason companies outsource

OUTSOURCING PROJECT
  • Onshore outsourcing - engaging another company within ye same country for services.
  • Nearshore outsourcing - contracting an outsourcing arrangement with a company in a nearby country.
  • Offshore outsourcing - using organizations from developing countries to write code ane develop systems.

  • Big selling point foe offshore outsourcing "inexpensive good work"
  • Factors driving outsourcing:
              - Core competencies - many companies have recently begun to consider outsourcing as a                        means to fuel revenue growth rather than just a cost-cutting measure.
               - Financial savings - it is typically cheaper to hire workers in China and India than similar                     workers in the United States.
               - Rapid growth - an organization is able to acquire best-practices process expertise, training,                and deployment of business processes or functions. 
              - Industry changes - High level of reorganization across industries have increased demand                     for outsourcing to better focus on core competencies,
             - The internet - The pervasive nature of the Internet as an effective sales channel has allowed                 client to become more comfortable with outsourcing.
              - Globalization - As markets open worldwide, competition heats up. Companies may engage                 outsourcing service providers to deliver international services. 
  • Most organizations outsource their non-core business functions, such as playroll and IT



OUTSOURCING BENEFIT 
  1. Increased quality and efficiency
  2. Reduced operating expenses
  3. Outsourcing non-core processes
  4. Reduced exposure to risk
  5. Access to advanced technologies
  6. Increased flexibility 
  7. Avoid costly outlay of capital funds
  8. Reduced time to market for products or services
OUTSOURCING CHALLENGES
1.Contract length
  • Most outsourcing contract span several years and cause the issue discussed above
- Difficulties in getting out of a contract
- Problems in foreseeing future needs
- Problems in reforming an internal IT department after the contact is finished

2. Competitive edge
  • Effective and innovative use of IT can be lost when using an outsourcing service provider.
3. Confidentiality
  •  Confidential information might be reached by an outsourcing service provider, especially one that provides services to competitors 

4. Scope definition
  • Scope creep is a common problem with outsourcing agreements 
CHAPTER 14 : CREATING COLLABORATION PARTNERSHIPS

·         Organization create and use teams, partnerships, and alliances to:
-          Undertake new initiative
-          Address both minor and major problems
-          Capitalize on significant opportunities

·         Organization create teams, partnerships and alliances both internally with employees and externally with other organizations.
·         Collaboration system – support the work of teams by facilitating the sharing and flow of information.


·         Organization from alliance and partnerships with other organizations based on their core competency
-          Core competency – an organization’s key strength, a business function that it does better than any of its competitors
-          Core competency strategy – organization chooses to focus specifically on its core competency and forms partnerships with other organizations to handle nonstrategic business processes
-          Information partnership – occurs when two or more organization cooperate by integrating their IT systems, thereby providing customers with the best of each can offer

Content sharing through open sourcing
  • Source code contains instructions written by a programmer specifying the actions to be performed by computer software
  • Open source refers to any software whose source code is made available free for any third party to review and modify
User-contributed content
  • Created and updated by many users for many users
  • One of the most popular forms of user-generated content is a reputation system, where buyers post feedback on sellers
Collaboration inside the organization 
  • A set of tools that supports the work of teams or groups by facilitating the sharing and flow of the information
  • Collective intelligence is collaborating and tapping into the core knowledge of all employees, partners, and customers
  • A knowledge management systems (KMS) supports the capturing, organization, and dissemination of knowledge throughout the organizations
Collaboration outside the organization
  • The most common form of collective intelligence found outside the organization is crowdsourcing, which refers to the wisdom of the crowd

·         Collaboration solves specific business tasks such as telecommuting, online meetings, deploying applications, and remote project and sales management.
-          Collaboration system – an IT based set of tools that support the work of teams by facilitating the sharing and flow of information
·         Two categories of collaborations:

-Unstructured collaboration (information collaboration) – includes document exchange, shared whiteboards, discussion forums, and e-mail.

-Structured collaboration (process collaboration) – involves shared participation in business processes such as workflow in which knowledge is hardcoded as rules

  • Collaboration business function



COLLABORATION SYSTEM

·         Knowledge management systems:
-Knowledge management (KM) –involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions
- Knowledge management system – support the capturing and use of an organization’s “know-how”

·         Intellectual and knowledge-based assets fall into two categories
1.       Explicit knowledge – consists of anything that can be document, archived and oodified, often with the help of IT
2.       Tacit knowledge – knowledge contained in people’s heads

·         Two best practice for transferring or recreating tacit knowledge:
1.       Shadowing – less experienced staff observe more experience staff to leran their more experienced
2.       Joint problem solving – a novice and expert work together on a project




KM Technologies
-          Knowledge repositories (database)
-          Expertise tools
-          E-learning applications
-          Discussion and chat technologies
-          Search and data mining tools


Networking Communities with Business 
  • ·         Social media refers to websites that rely on user participation and user-contributed content, such as Facebook
  • ·         Social networking is the practice of expanding your business and social contacts by constructing a personal network
  • ·         Social networking analysis (SNA) maps group contacts identifying who knows each other and who works together
  • ·         Social tagging describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search 
  • ·         Website bookmark is a locally stored URL or the address of a file or internet page saved as a shortcut

·         Social bookmarking allows users to share, organize, search, and manage bookmarks


Content management

·         Content management system (CMS) – provide tools to manage the creation, storage, editing, and publication of information in a collaboration environment
·         CMS marketplace :
1.       Document management system (DMS) – support the electronic capturing, storage, distribution, archival, and accessing of documents.
2.       Digital asset management system (DAM) – Similar to DMS, generally work with binary rather than text files, such as multimedia files types.
3.       Web content management system (WCM) – adds an additional layer to document and digital asset management that enables publishing content both to intranets public web sites

Working wikis
  • ·         Wikis – web based tools that make it easy for users to  add, remove, and change online content
  • ·         Business wikis – collaborative web pages that allow users to edit documents, share ideas, or monitor the status of a project


Workflow management system

·         Workflow – defines all the steps or business rules, from beginning to end, required for a business process
·         Workflow management system – facilitates the automation and management of business processes and controls the movement of work through the business process
·         Messaging based workflow system – sends work assignments through an e-mail system
·         Database based workflow system – stores document in a central location and automatically asks the team members to access the document when it is their turn to edit the document


Groupware system

·         Groupware – software that support teams interaction and dynamics including calendaring, scheduling, and videoconferencing.

·         Videoconferencing – a set of interactive telecommunication technologies that allows two or more locations to interact via two-way video and audio transmission simultaneously.
·         Web conferencing – blends audio, video, and document-sharing technologies to create virtual meeting rooms where people “gather’ at a password-protected web site.



Instant messaging

·         E-mail – the dominant form of collaboration application, but real-time collaboration tools like instant messaging are creating a new communication dynamic.

·         Instant messaging – type of communication serve that enables someone to create a kind of private chat room with another individual to communicate in real-time over the internet.

Chapter 13:  E-Business

The Internet is a powerful channel that presents new opportunities for an organization to:
·        Touch customers
·        Enrich products and services with information
·        Reduce costs

E-Commerce & E-Business
How do e-commerce and e-business differ?
·        E-commerce – the buying and selling of goods and services over the Internet (online transactions)
·        E-business – the conducting of business on the Internet including, not only buying and selling, but also serving customers and collaborating with business partners (online transactions, serving customers and collaborating with business partner)

Industries Using E-Business



E-business model – an approach to conducting electronic business on the Internet


Business-to-Business (B2B)
·        Electronic marketplace (e-marketplace) – interactive business communities providing a central market where multiple buyers and sellers can engage in e-business activities

Electronic marketplace (e-marketplace)








  • Electronic marketplaces, or e-marketplaces, present structures for conducting commercial exchange, consolidating supply chains, and creating new sales channels

    • Their primary goal is to increase market efficiency by tightening and automating the relationship between buyers and sellers
    • Existing e-marketplaces allow access to various mechanisms in which to buy and sell almost anything, from services to direct materials


    Electronic Marketplaces
        

    Search Engine Marketing


                                                                                                                

    Business-to-Consumer (B2C)
    ·        Common B2C e-business models include:
    Ø  e-shop – a version of a retail store where customers can shop at any hour of the day without leaving their home or office
    Ø  Example




    Ø  e-mall – consists of a number of e-shops; it serves as a gateway through which a visitor can access other e-shops


    Ø  ExampleBusiness types:
    •   Brick-and-mortar business- operates in a physical store without an Internet presence. Eg: Bata.
    •   Pure-play business- a business that operates on the Internet only without a physical store. Examples include fashionvalet.com.
    •  Click-and-mortar business– a business that operates in a physical store and on the Internet .Eg: Hijabs by Hanami

    Amazon.com



    Consumer-to-Business (C2B)
    ·        Priceline.com is an example of a C2B e-business model
    ·        The demand for C2B e-business will increase over the next few years due to customer’s desire for greater convenience and lower prices

    Priceline.com

    Agoda.com

    Consumer-to-Consumer (C2C)
    Online auctions
    Electronic auction (e-auction) - Sellers and buyers solicit consecutive bids from each other and prices are determined dynamically
    Forward auction - Sellers use as a selling channel to many buyers and the highest bid wins
    Reverse auction - Buyers use to purchase a product or service, selecting the seller with the lowest bid

    Consumer-to-Consumer (C2C)
    C2C communities include:
    Communities of interest - People interact with each other on specific topics, such as golfing and stamp collecting
    Communities of relations - People come together to share certain life experiences, such as cancer patients, senior citizens, and car enthusiasts
    Communities of fantasy - People participate in imaginary environments, such as fantasy football teams and playing one-on-one with Michael Jordan

    E-Bay

    mudah.com

    E-Business Benefits
    include:
    Ø  Highly accessible
    Businesses can operate 24 hours a day, 7 days a week, 365 days a year
    Ø  Increased customer loyalty
    Additional channels to contact, respond to, and access customers helps contribute to customer loyalty
    Ø  Improved information content
    In the past, customers had to order catalogs or travel to a physical facility before they could compare price and product attributes. Electronic catalogs and Web pages present customers with updated information in real-time about goods, services, and prices
    Ø  Increased convenience
    E-business automates and improves many of the activities that make up a buying experience
    Ø  Increased global reach
    Businesses, both small and large, can reach new markets
    Ø  Decreased cost
    The cost of conducting business on the Internet is substantially smaller than traditional forms of business communication

    E-Business Challenges
    include:
    Ø  Identifying Limited Market Segments
    The main challenge of e-business is the lack of growth in some sectors due to product or service limitation.
    Ø  Managing Consumer Trust
    Internet marketers must develop a trustworthy relationship to make that initial sale and generate customer loyalty.
    Ø  Ensuring Consumer Protection
    Implement Internet Security, protect from misuse of customer information.
    Ø  Managing Consumer Trust
    Companies that operate online must obey a patchwork of rules about which customers are subject to sales tax on their purchase and which are not.

    E-Business Benefits and Challenges
    There are numerous advantages and limitations in e-business revenue models including:
    ·        Transaction fees
    ·        License fees
    ·        Subscription fees
    ·        Value-added fees
    ·        Advertising fees

    Mashups
    Web mashup - a Web site or Web application that uses content from more than one source to create a completely new service
    ·        Application programming interface (API) - a set of routines, protocols, and tools for building software applications
    ·        Mashup editor - WSYIWYGs (What You See Is What You Get) for mashups

    Web Mashups