CHAPTER 14 : CREATING COLLABORATION PARTNERSHIPS

·         Organization create and use teams, partnerships, and alliances to:

-          Undertake new initiative

-          Address both minor and major problems

-          Capitalize on significant opportunities

·         Organization create teams, partnerships and alliances both internally with employees and externally with other organizations.

·         Collaboration system – support the work of teams by facilitating the sharing and flow of information.

·         Organization from alliance and partnerships with other organizations based on their core competency

-          Core competency – an organization’s key strength, a business function that it does better than any of its competitors

-          Core competency strategy – organization chooses to focus specifically on its core competency and forms partnerships with other organizations to handle nonstrategic business processes

-          Information partnership – occurs when two or more organization cooperate by integrating their IT systems, thereby providing customers with the best of each can offer

Content sharing through open sourcing

• Source code contains instructions written by a programmer specifying the actions to be performed by computer software
• Open source refers to any software whose source code is made available free for any third party to review and modify

User-contributed content

• Created and updated by many users for many users
• One of the most popular forms of user-generated content is a reputation system, where buyers post feedback on sellers

Collaboration inside the organization 

• A set of tools that supports the work of teams or groups by facilitating the sharing and flow of the information
• Collective intelligence is collaborating and tapping into the core knowledge of all employees, partners, and customers
• A knowledge management systems (KMS) supports the capturing, organization, and dissemination of knowledge throughout the organizations

Collaboration outside the organization

• The most common form of collective intelligence found outside the organization is crowdsourcing, which refers to the wisdom of the crowd

·         Collaboration solves specific business tasks such as telecommuting, online meetings, deploying applications, and remote project and sales management.

-          Collaboration system – an IT based set of tools that support the work of teams by facilitating the sharing and flow of information

·         Two categories of collaborations:

-Unstructured collaboration (information collaboration) – includes document exchange, shared whiteboards, discussion forums, and e-mail.

-Structured collaboration (process collaboration) – involves shared participation in business processes such as workflow in which knowledge is hardcoded as rules

• Collaboration business function

COLLABORATION SYSTEM

·         Knowledge management systems:

-Knowledge management (KM) –involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions

- Knowledge management system – support the capturing and use of an organization’s “know-how”

·         Intellectual and knowledge-based assets fall into two categories

1.       Explicit knowledge – consists of anything that can be document, archived and oodified, often with the help of IT

2.       Tacit knowledge – knowledge contained in people’s heads

·         Two best practice for transferring or recreating tacit knowledge:

1.       Shadowing – less experienced staff observe more experience staff to leran their more experienced

2.       Joint problem solving – a novice and expert work together on a project

KM Technologies

-          Knowledge repositories (database)

-          Expertise tools

-          E-learning applications

-          Discussion and chat technologies

-          Search and data mining tools

Networking Communities with Business 

• ·         Social media refers to websites that rely on user participation and user-contributed content, such as Facebook
• ·         Social networking is the practice of expanding your business and social contacts by constructing a personal network
• ·         Social networking analysis (SNA) maps group contacts identifying who knows each other and who works together
• ·         Social tagging describes the collaborative activity of marking shared online content with keywords or tags as a way to organize it for future navigation, filtering, or search 
• ·         Website bookmark is a locally stored URL or the address of a file or internet page saved as a shortcut

·         Social bookmarking allows users to share, organize, search, and manage bookmarks

Content management

·         Content management system (CMS) – provide tools to manage the creation, storage, editing, and publication of information in a collaboration environment

·         CMS marketplace :

1.       Document management system (DMS) – support the electronic capturing, storage, distribution, archival, and accessing of documents.

2.       Digital asset management system (DAM) – Similar to DMS, generally work with binary rather than text files, such as multimedia files types.

3.       Web content management system (WCM) – adds an additional layer to document and digital asset management that enables publishing content both to intranets public web sites

Working wikis

• ·         Wikis – web based tools that make it easy for users to  add, remove, and change online content
• ·         Business wikis – collaborative web pages that allow users to edit documents, share ideas, or monitor the status of a project
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Workflow management system

·         Workflow – defines all the steps or business rules, from beginning to end, required for a business process

·         Workflow management system – facilitates the automation and management of business processes and controls the movement of work through the business process

·         Messaging based workflow system – sends work assignments through an e-mail system

·         Database based workflow system – stores document in a central location and automatically asks the team members to access the document when it is their turn to edit the document

Groupware system

·         Groupware – software that support teams interaction and dynamics including calendaring, scheduling, and videoconferencing.

·         Videoconferencing – a set of interactive telecommunication technologies that allows two or more locations to interact via two-way video and audio transmission simultaneously.

·         Web conferencing – blends audio, video, and document-sharing technologies to create virtual meeting rooms where people “gather’ at a password-protected web site.

Instant messaging

·         E-mail – the dominant form of collaboration application, but real-time collaboration tools like instant messaging are creating a new communication dynamic.

·         Instant messaging – type of communication serve that enables someone to create a kind of private chat room with another individual to communicate in real-time over the internet.